A recent article, 5 Steps to Take to Start Your Small Business Blog Today, by Kim Garst, helps guide small business owners to create their own business blog.
Blogging for your small business is a key factor in improving your online presence. If you don’t have an ongoing business blog, you are missing out on a great opportunity to increase the credibility and marketing of your company.
Below are 6 simple steps to get your business blog going.
- Choose your platform
There are various blogging sites to choose from, but WordPress.org is a top choice for starting a business blog. The basic software is free and user-friendly, with professional layouts and impressive customization options.
- Select your theme
Using themes is one of the best features of WordPress. It allows you to customize the look and feel of your blog. There are free themes available in the WordPress Theme Directory, or you can check out premium (paid) themes at ThemeForest.
Consider the following when picking a theme.
- Responsive to desktop, tablet, and mobile devices
- User friendly
- Includes customer support forum
- Register a domain name
Select a domain name and register through a domain registrar like 1&1 or GoDaddy. It will cost you around $10 per year. If possible try to choose a .com domain. Try to create a domain that is easy to remember and specific to your business.
- Buy web hosting
Although the WordPress platform is free, it costs money to have your blog hosted. Below are a few popular companies where you can purchase your web hosting service:
- Create a strategy
- Define your objective
- Determine how often you will commit to blogging
- Select the tone and voice of your blog
- Choose how to get your readers involved while on your blog-comment box, sales page link, request a quote, etc.
- Start blogging
Keep your blogs short and engaging. Write about topics that will interest your audience and provide helpful information. For example, if your business is in pest control, you could write a blog about the warning signs of termites.
Business blogging is an effective online marketing tool to increase your business’ success. We at YourOffice are devoted to making your business as successful as possible. YourOffice features a network of world-class business addresses. Each location offers both beautifully appointed short term offices and permanent individual office space. Our offices are move-in ready and equipped with top furnishings and technology that are guaranteed to leave a lasting impression.