For some, watching the SuperBowl is less about the football and more about the commercials. Fortunately, viewers had a lot to discuss after seeing the commercial line up that took place this past Sunday
Expanding on this, Oechsle shares that he believes strong advertisements help tell the story of a brand. For small business owners, this could be among the most valuable lessons to be learned.
Oechsle brings up another valuable point… the value of sales in relationship to branding. For Super Bowl advertisers, do you think they will get a return on their millions of dollars spent? Or do you believe the buzz alone is what they were looking for?
While companies like Toyota and Budweiser gained repeat impressions among consumers during the Super Bowl, others created more buzz due to the powerful messages they delivered.
No matter what branding strategy you employ with your small business, make sure you are able to deliver on the promises you make. Always brand, for example, delivered a powerful commercial about female empowerment they can stand behind one hundred percent. The Always brand is built entirely around supporting and empowering women to be their best. This advertisement accurately reflects that mission. When branding a small business, make sure your message reflects the communication-style of your business and reflects your main mission,
Often, branding isn’t about the obvious. Instead, it’s often about the bigger picture. Consider what your big picture goals are, now consider what your brand messaging currently states. Does it support your at-large missions? Making money will always be on your to-do-list, but how you make money is what really counts… and this includes your consumer communication. Consider your branding tactics to best reach these goals – then fire away.
YourOffice USA has been perfecting the model on how to best serve our clients for more than a decade now, starting with our first location opened in 1998. Today YourOffice operates more than a dozen on-demand office centers located in high-growth areas stretching from Philadelphia, PA to Denver, CO.
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