Small business owners are often some of the most innovative entrepreneurs. This is a necessity; small businesses have to be innovative to compete with larger companies and stay on top of ever-shifting market dynamics. But there’s also something about small business owners that is conducive to innovation. Small business owners tend to be courageous, confident, curious people who are eager to try new things and find better ways of working. For all of these reasons, 2015 is likely to be another big year for small business innovation.
Cultivating an Entrepreneurial Culture
Braydon Moreno is the CEO of ROBO 3D, a 3D printer company based in San Diego. His company is trying to build a more innovative workplace by hiring and retaining the right people. “I think the most important part of a company’s success and growth is to create a collaborative, exciting, entrepreneurial workplace culture,” Moreno says. “Our goal is to be one of the dominant players in 3D printing so our team must be passionate, motivated, and ecstatic to work their tails off.” It’s important for small businesses to use the online resources at their disposal.”
Making Better-Informed Business Decisions
Maya Gupta is the CEO of Artifact Puzzles, a company that makes high-end laser cut wood jigsaw puzzles. Her company has used several innovative tools and processes to boost productivity and drive business decisions based on customer feedback.
Making Easier Online Sales
Small businesses and solo entrepreneurs can sell products online and fulfill orders with fast, efficient, affordable systems that work as well as those of a big company.
James Fayal is the founder of Zest Tea, a premium blend tea company that sells “High Energy Teas for High Energy People.” Since founding his company in January 2014, Fayal has used several online tools to make his business profitable and productive.
Going Mobile – and Going Global
With the rise of mobile devices, small businesses can serve customers anywhere in the world, anytime of day.
Whether it’s a high-tech industry, a professional services firm, or a seemingly “old-fashioned” industry like jigsaw puzzles, small business innovation is present and booming. There are great tools and resources available today to help small businesses scale up, work more efficiently, connect with customers, reduce costs, and close sales. Hopefully all business leaders can find inspiration and emulate this spirit of innovation during the New Year ahead.