Small Business Saturday, a day set aside to celebrate and shop at small businesses, was created by American Express to rally people to shop local during the busy holiday season. As you know, the holiday season is just around the corner!
Here’s how to get your business get involved in Small Business Saturday:
- Personalize, Plan & Promote
Create personalized Small Business Saturday marketing materials with your business name, information and an image, from the Small Business Saturday site.
With these Small Business Saturday marketing goodies, you have several options for promoting the events however it’ll require a little planning. Small Business Saturday occurs during one of the busiest shopping weekends of the holiday season. To get ahead of the game, you should decide early which products, services, sales or specials you want to promote.
Plan at least one social post per week leading up to the big day; the more frequent the posts, the better, if you can manage it. If you don’t have social media accounts, now is the time to get started!
- Spread the Word Offline
It’s never too early to get people fired up about events you have planned. Print Small Business Saturday signs or posters to hang by your cash wrap, or inside your business’ window.
Plan for your postcards to be printed and ready to mail 10 days before you need them to arrive.
- Have a “Shop Small” Soiree
There are several fun event ideas you can plan around Small Business Saturday, including a kick-off breakfast, or a collaboration with several other local small businesses.
To qualify for the event kit, you’ll need to provide information about your business and an event plan. Request your kit soon as supplies can run out!
4. Get Social
Use the hashtag #ShopSmall on any Twitter, Facebook, Instagram (and any other social accounts you have) post you write about Small Business Saturday. Using this method, your posts will easily associated with Small Business Saturday. Another great idea is to share pictures via social media. Ask your friends to share them too.
With these tips, your business will be well on its way to a successful Small Business Saturday. Does your business participate? Let us know what you do to prepare or celebrate the day.
Once you’ve used a YourOffice meeting room there’s no turning back. Our meeting rooms are wired with every conceivable technology enhancement, including large high-definition flat screens, PC projection, touch-screen controls, wireless high-speed internet access, teleconferencing and real-time videoconferencing capabilities. The YourOffice team will help by setting up the room, installing the equipment and arranging for breaks or catering. We take care of all the details, so you can take care of making the presentation and closing the deal.
Photo credit: boardingarea.com